Xilinx acquired NGCodec to provide high quality and efficient cloud video coding scheme

Xilinx acquired NGCodec to provide high quality and efficient cloud video coding scheme

tenco 2019-07-03

How do you spend your weekends?Binge-watching 'The Handmaid's Tale'?Catch up with your favorite late-night talk show?Maybe you're a twitch.tv fan.Does it sound like this is all part of our daily routine?Not surprisingly, demand for real-time high-definition video streaming is growing fast.A staggering amount of computing is required to deliver this hd content directly to your favorite TV, phone, laptop, tablet or other device at any time, depending on your demand.Streaming providers need to be able to ease the pressure on computing requirements while providing a more user-friendly experience.(who likes the buffer sign that loops around?)These solutions are few and far between.

Today, we are very excited to announce the official acquisition of NGCodec by Xilinx.NGCodec provides powerful differentiated video coding technology (used in conjunction with the Xilinx acceleration platform).Compared to other solutions on the market, it can provide higher image quality with smaller bandwidth requirements.With NGCodec's talented team of engineers, Xilinx will be able to provide our data center customers with richer video capabilities.

NGCodec technology drives the development of the latest cloud video coding standards, including h.265 /HEVC, VP9, and the upcoming AV1.Currently 70% of Internet traffic is accounted for by video streaming, and it is growing at a rate of 50% per year. According to cloud video processing market, cloud video SAM (servicable market size) will reach $1.6 billion by 2023.You can see why Xilinx sees cloud video processing as a key driver of the company's growth.

NGCodec has become a favorite among many major cloud video streaming providers in the industry.Twitch was present at 2018Xilinx developer BBS for a live presentation and Shared the impressive results of running NGCodec VP9 on the Xilinx platform.

Xilinx has been NGCodec's technology partner and investor since 2016.NGCodec has about 35 employees and is headquartered in sunnyvale, California, with another office in Waterloo, Ontario, Canada.

So, now we're dealing with all the back-end technology issues.You just sit back, relax, and listen to the next installment.

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